At the start of your business journey?
Not only have we been there and done that but with a PhD in Business and a background in teaching business, ESME Creative Lead Consultant, Dr Tracey Wond is well-placed to support you on your business journey.
How we can help
We offer a range of services including our business-in-a-box, an all-inclusive support package. Our business training and support includes:
Business concept sessions: Discussing your business idea further and helping you to plan a way forward.
Branding and design discussions: Supporting you to develop your brand, including exploring colour ways, logo options and brand identity. ESME Creative can deliver your logo and brand design work.
Digitising your business: Support to establish a branded email, social media channels (note we do not provide full social media support - this is a specialist area in itself), and online business profiles (including Google My Business). Including support to adopt particular apps and programs including Canva, Trello, Membervault, Google Workspace and Etsy.
Website design: Planning, design and delivery of your website on the Wix platform. We're expert Wix Partners.
Business problem-solving: Are you stuck with your business and want to chat about where next then feel free to book a call.
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Formally trained in business up to PhD level
Former University business lecturer
Particular strengths in strategic and digital aspects of business
Experienced working in business support programmes
DR TRACEY WOND
Hi, I'm Dr Tracey Wond. I have worked with international names, and sat on numerous non-profit boards. I've mentored and coached individuals from small business owners to those in big-name organisations including the NHS, Government of Malta, Cabinet Office and Rolls Royce, and worked on a range of strategic and improvement projects.
I've done this whilst working in several universities, in roles such Head of Business and Management Research and Head of Professional Doctorates (after working my way up in Lecturer and Senior Lecturer roles teaching business at all levels). I've a Ph.D. in Business and Management and published in academic journal articles, books, practitioner/professional articles and spoken at international conferences across the World.
However, I struggled to feel that academia was the best place to develop my research from or that academic outlets would be where my work had the most impact. I was working hard, writing research for other academics and not end users - the business owners, professionals and managers that I wanted to support. I was being asked to edit my work to become less usable, less consumable and more abstract.
The more I wrote in blogs, training presentations and self-published PDFs - media more accessible to end users - the more impact I was having. I was being asked to talk at more business networking events, to more organisations, and to input into more projects. In 2020, I moved away from academia to continue to support businesses.
I now support businesses big and small to translate research and theory into practice through training and consultancy.